Real Estate Industry Client

Company

Ogilvy & Mather

Role

Software Developer

Project

Real Estate Industry Client

Scope

Large-scale responsive website and APIs with mapping, tracking, and compliance.

Summary

Owned end-to-end delivery of a large real estate platform with map visualization, multilingual UX, analytics instrumentation, and privacy-compliant lead workflows.

Stack

Detail

• Delivered project from initial phase to launch and continuous improvement cycle.
• Built About, Career, Case Report, Procurement, Inspiring Stories, Search, and Land Listing pages.
• Implemented map polygon drawing for property boundary visualization.
• Integrated GA3 and GA4 tracking for optimization and reporting.
• Implemented UTM tracking and analytics insights for marketing decisions.
• Delivered bilingual experience (Thai/English) for core site journeys.
• Managed cron jobs to offload heavy work and reduce server load.
• Integrated consent tools for privacy policy compliance and ad targeting controls.
• Implemented automated lead-drop email notifications for customers and internal teams.
• Added reCAPTCHA to promotion/project/lead forms to reduce bot submissions.