Automotive Industry (China)

Model campaign websites and chatbot ecosystem for test-drive and promotion flows. This detail page explains project context, technical implementation, and delivery outcomes from this engagement.

Company: Ogilvy & Mather | Role: Software Developer

Ogilvy & MatherSoftware Developer7 technologies5 detail points

Project Context

Jul 2021 - Apr 2025

Company

Ogilvy & Mather

Role

Software Developer

Project

Automotive Industry (China)

Scope

Model campaign websites and chatbot ecosystem for test-drive and promotion flows.

Summary

Delivered multiple model campaign sites and conversational channels that improved test-drive conversion through API-driven pages and chatbot-enabled customer journeys.

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Implementation & Outcomes

7 stack items

Stack

Next.jsLaravelBootstrapTailwind CSSDialogflowLINE Messaging APIFacebook Messenger API

Detail

  • Delivered websites for five vehicle models (2 models in 2023, 3 models in 2024).
  • Integrated test-drive registration with showroom database workflows.
  • Built dynamic model and specification pages driven by APIs.
  • Built chatbot to answer model details, offers, pricing, and test-drive intents.
  • Integrated LINE Rich Menu for FAQ shortcuts and conversion-driven actions.
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